This is a lady on a mission to see innovative businesses grow and help aspiring entrepreneurs find their flow. Titles include an accomplished founder, leader, entrepreneur, education manager, EMBA holder, motivational speaker, devoted mother and Muay Thai enthusiast – but hey, just call her Anna.


Besides Startup2Life, Anna is also a founder of a corporate training and innovation business The Creative Experience as well as ACM Works closing high value training deals with multinational corporation clients such as KPMG, Hewlett Packard, Singapore Airlines, StarHub, and Singapore Management University – in less than two years.


Anna continues to build bridges and new opportunities around Education – Innovation and Entrepreneurship. With her network and expertise, she seeks to help and mentor more individuals startup their life.

Years of Experience
Industries Served
Lives Impacted
About Anna

Anna is the founder at Startup2Life. With close to 20 years of experience, she is an accomplished leader, entrepreneur, education manager, and innovator, who seeks to help and mentor more technology founders and corporations startup their life.

Anna worked globally, directing and managing projects with various companies. She was an Investor and Director of Business Development with Southeast Asia’s first startup accelerator JFDI.Asia, where she managed corporate innovation projects with large corporations like BOSCH, Silvantos, and Manulife and mentored individual entrepreneurs. Anna also founded and led The Creative Experience, where in less than 2 years, she closed high value training deals with multi-national companies such as KPMG, Hewlett Packard, Manulife, MunichRE, Singapore Airlines, Credit Suisse, StarHub, Telenor and world-class Universities like Singapore Management University.

Prior to that, Anna was the Founding Director at Kalani MM which led her to work closely with the Economic Development Board in Singapore as well as Hyper Island, the ‘digital Harvard’. Between 2005 and 2010 Anna was the Regional General Manager of global creative media player SAE Institute, where she oversaw campuses across Europe and Asia – increasing annual sales revenue year on year.

Anna has set up profitable partnerships with Apple, Edelman, Adobe, and among many other media tech giants. She holds an Executive Masters of Business Administration (EMBA) from the Fox School of Business, a Degree in Media Arts and in Digital Film as well as various certificates in Digital Business Transformation, Coaching and Adult Training.

You can connect with her and read her latest bio on LinkedIn.

The busy mother of 2 (plus one dog!) also regularly does speaking events, sits on the industry advisory board of KAPLAN, teaches Innovation with Melbourne Business School for their Executive Education programs and mentors small business owners as the Entrepreneur-in-Residence at The Co and with Investible.

When she’s not busy building or supporting businesses, Anna spends most of her time being a mother and going for Muay Thai or Dance classes.

What she offers
Business Coach
Coaching and guiding aspiring entrepreneurs and current business teams on various business issues, such as merger and change management.
End-to-end programme design and delivery for startup bootcamps and hackathons. Also available to value-add to existing programmes via pitch clinics.
Speaking & Events
Inspirational talks and sessions around Entrepreneurship and Innovation - from how-to guided sessions to company retreats.
Research and consultancy services for businesses looking to expand or diversify their offerings. Solid insights given for results-driven strategies.
Tapping onto wide networks in the ecosystem to connect business builders to potential partners, consumers, investors and fellow entrepreneurs.
Imparting design thinking and innovation frameworks to elevate existing processes and demonstrating how they can improve one's daily work.

Speaking Engagements

Anna loves to speak and inspire.

Anna provides a remarkable experience from inspirational talks as your keynote speaker to guided workshops much like her one-on-one business coach sessions. She’s ready to take on a cozy workshop of 15 to an audience of 600pax. Company retreats to panel discussions, Anna delivers.

Anna speaks about a variety of business-related issues and inspires creativityentrepreneurship, and innovation wherever she goes.

Let’s work together!